Digital media in the boating industry

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 Why develop digital media?

Boating TV, Boat Nut TV by Boat Nut Media a you tube channel?

We have been working on this idea for two years now, and finally the topic is getting some press! So what will the Boat Nut TV You Tube channel and mobile application be about and will it work?

We already know that there is a strong interest in boating in Ontario and through out Canada. By utilizing this digital medium we will only capitalize on this interest. According to an article regarding digital  video media in Boating Industry "this idea pours fuel on the fire" in other words, interest goes off the chart. After all we just finished a record setting boat show in Toronto. What better time than now? Our market is growing, and where are boaters going to become informed? The internet, through boating groups and clubs, where feed back is being passed direct from boater to boater? Some of this consumer advice is discriminatory and all together incorrect. The amount of advice that is passed from one boater to another is huge! Large areas of these sites are dedicated to advice on products ranging from boats to accessories. As a matter of fact the boat builders have built and supported many of these sites and have the ability to track and use the data captured.

So what happens if we do educate boaters and they don't like what they find out. This could happen however this should not create any obstacles.  This feedback will lead to an increase in product development, creation of better boater friendly systems and improved service, better for all boaters.

According to the same article ,
Fact* more than 90%of boaters are going on line during the buying process
Fact* by 2017 74%of all internet consumption will be video based according to research from Invodo
Fact* those using video the right way in today's boat selling market are killing it on their market

The viewership numbers are more impressive 539,436 minutes of viewing, this is one salesman, one dealer, spectacular when you look at it this way. More than 24 hours of viewing in a 24 hour period This can be achieved by a dealership running their own ads. What can be done by  Boat Nut Media when we launch an entire online network of programs, with the ability to tailor it to boaters needs and questions. Not just boat sales, but responding to boaters needs covering the whole boat ownership genre. Boat Nut Media will not be a traditional half hour or one hour program giving a splattering of fast moving, half informative segments. It will run 24/7 ( unlimited potential) allowing for detailed information to be delivered and reviewed on demand.

 With technology in the boat industry out pacing us, this format will allow for extended topical discussion. Providing valuable details boaters will truly be able to use. Boat Nut Media will have an unlimited topic pool to choose from so we satisfy all boaters questions and needs. Boat Nut Media will be sure we are meeting these goals by continually monitoring feed back from viewers and industry partners. We want to maintain a point of presence in the boating community. This will be achieved by having our network provided to yacht clubs, marinas or business establishments that cater to boaters we provide the set up and equipment. They receive, dedicated  boating entertainment for their members or patrons. In Ontario there are at least 82 Commercial Ontario Marinas with websites "Ontario Yacht Clubs" and hundred's of established business's such as bars, restaurants, chandlery stores, gas bars etc.


Our you tube channel will not be plugged up with commercials. Boat Nut Media has decide to work with a select group of partners from the industry, companies who demonstrate legitimacy in wanting to educate and connect with their customers. Boat Nut Media and all its partners must maintain integrity in all of the segments that are presented to boaters. Using this digital media will mean thinking outside of the box, and maintaining non bias opinions refusing to base these opinions on advertisers or financial contributors. Boat Nut Media will also be placing and providing live web cams at some of the busiest boating locations and destinations in Toronto for 2015 with plans to expand this to all boating communities in Ontario as soon as possible. Of course we will be providing weather and boating related news. Being a boating based network we will be creating our programs to be as entertaining as they are educational (every boater has a great story to tell). Our first step will be to introduce you to our crew, we all love boating and we are all boat nuts

Boat Nut Media is looking forward to launching this program in April 2015! If you have any input we would be happy to hear from you. Can you see the opportunity?
                            WE   WILL   MAKE   A   BOAT   NUT   OUT   OF   YOU  !!

Thanks to - Boating Industry
How to Generate More Leads and Sell More Boats
Matt Sellhorst   2015
BoatDealerProfits.com

To guarantee access to all of  Boat Nut Magazine articles, pictures and featured services visit the official Boat Nut Magazine ©™ website. Be sure to reply to the Boat Nut Association registration on our site for the latest Boat Nut weekly and monthly news letters and opportunities.

http://boatnutmagazine.com/

Copyright 2015 © Boat Nut Media, Toronto, Ontario. All rights reserved. No part of this information/publications may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to photocopy, magnetic, or other record, without prior agreement and written permission of the publisher, Boat Nuts Media ©™ No liability is assumed with respect to the information provided.

West Marine is done in Canada!

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Have you heard the news?

West Marine is closing all of its Canadian Stores, they are closing as there leases come due. So what does this mean for Canadian boaters? Well first this has been a source of parts, advise, and nice shoes, available seven days a week in our main boating communities across Ontario. I must say there mechanical parts inventory was not grade A, however they were always there and quite often could get you out of a pinch.

This news was a surprise as we are a growing boat market, Ontario was one of the fastest growing markets particularly when the US economy crashed. This is a typical US managed company that tries to fit there model into our market. The Canadian market is assumed to be the same as the US but we are not! West Marine had a great opportunity to ask there customers, after all we all became members of there discount program, how they could make a change to improve the bottom line. This falls back to what Boat Nut Media has been saying all along ask the boaters what they need, they will tell you, most are frustrated and will be happy to share their opinions. Why bother with a membership if you only are concerned with the bottom line. I digress this will leave us with Canadian Tire as the only chain store to purchase marine products seven days a week all over the province. This could be alright. We all shop Canadian Tire they just need to improve there inventory and product selection. I sure hope they understand the needs of Ontario boaters.

To all you boaters happy hunting for deals on bottom paint winterizing supplies etc. If your in Toronto you will be okay we have other options like Genco Supply. If you are in a market like North Bay lets hope Canadian Tire picks up the slack. Good Bye West Marine it was good while it lasted, but wait were can I use my points?

Lets blame there failure on "duties and taxes, its not worth while" a direct quote from a US supplier of product to Canada, from Ontario and Canadian Boaters to you WE ARE WORTH IT remember 2009 and 2010 when we were still buying boats and accessories come on!

To guarantee access to all of  Boat Nut Magazine articles, pictures and featured services visit the official Boat Nut Magazine ©™ website. Be sure to reply to the Boat Nut Association registration on our site for the latest Boat Nut weekly and monthly news letters and opportunities.

http://boatnutmagazine.com/

Copyright 2015 © Boat Nut Media, Toronto, Ontario. All rights reserved. No part of this information/publications may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to photocopy, magnetic, or other record, without prior agreement and written permission of the publisher, Boat Nuts Media ©™ No liability is assumed with respect to the information provided.

Boating in Toronto- One Hull of an Adventure

 

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Toronto / One Hull of an Adventure        Regional Boater Access Development Program

So what is there to do when boating in Toronto or surrounding area?

Most of the local boaters in the city of Toronto are of the opinion that boating in the city is sort of boring. I guess if you consider the inner harbor your only boating option. You are right, we can go into the eastern gap, through the inner harbor out the western gap around the back of the island, then back to your slip for a BBQ and drinks. For a real adventure we can go the other way!

You can overnight at Toronto Island if you can find a spot on the wall, what a disappointment when you load up your party get over to the island and find its full. Now your arranging the rest of your trip without a plan, with a restless crew, not at all a fun way to find yourself particularly if its an occasion day. Through the week however you will probably find a nice spot, but on a weekend or on a long weekend you need to take your boat over days early to get a slip. If you have good weather its even more frustrating. On the other hand it is possible to open the throttles for five minutes and drop the anchor at the western end of Toronto Island. You should know it can get rough and very crowded.. Other options include the local big cruise, you can go to Port Credit or around the point to Woodbine Beach. Wow your right kind of boring!

The sad part of all this is there is always something going on in this city. Toronto like every other major city on the water under utilizes this fantastic water front we have. Boat Nut Media has thought about this and why boaters are bored with this region. We have come to a couple of conclusions on why local boaters do not utilize or attend local events or destinations. First they are not informed of when, where and who to go or see, they generally find out by word of mouth or by accident. Any events which are promoted for boater attendance are poorly organized to handle their needs. The second conclusion is the destination stops such as bars or restaurants downtown are confusing to get to (where can you legally tie up and leave the boat for a period of time), or these business's  have terrible docking facilities, docks that will damage a your pleasure boat (these are mainly ship peers they are to high and made of concrete) No security leaving your boat at risk of uninvited boarding and theft.

Toronto has a lot of great places and things to do while boating, they just don't understand the needs of boaters, you can not just assume because the event or business is on the water boaters will show up to enjoy themselves and spend money. Promotion, and consideration of needs will allow boaters to take advantage and enjoy the Toronto boating region completely. The lake the rivers and all that surrounds us. For this reason Boat Nut Media will promote Toronto One Hull of an Adventure. We will contact and work with any and all business's and events which would be of benefit to both parties. If you have any ideas, events or business' you as a boater would like to improve, promote or change please contact Boat Nut Media.

Boat Nut Media will be looking to partner with the province and local municipalities on behalf of boaters needs currently and consideration in future development. We will keep you posted!

To guarantee access to all of  Boat Nut Magazine articles, pictures and featured services visit the official Boat Nut Magazine ©™ website. Be sure to reply to the Boat Nut Association registration on our site for the latest Boat Nut weekly and monthly news letters and opportunities.

http://boatnutmagazine.com/

Copyright 2015 © Boat Nut Media, Toronto, Ontario. All rights reserved. No part of this information/publications may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to photocopy, magnetic, or other record, without prior agreement and written permission of the publisher, Boat Nuts Media ©™ No liability is assumed with respect to the information provided.