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I have been a trouble shooter and certified technician in the pleasure boat industry for more than thirty years. Earning multiple industry and government certifications both international and here at home (Manufacturers and US Coast Guard). My trade has taken me to every state and province in the US and Canada. Completing projects for companies such as Sea Ray, Bayliner, Boston Whaler, Rinker, Tiara, Four Winns and Ranger to name a few. I have had repair shops in Ontario, Vancouver, Nanaimo and Florida. Working with dealers such as Olympic Boat Center and Marine Max. All these places and companies have given me a unique perspective on the pleasure boat industry and its consumers. There seems to be a disconnect with what information, education and services boaters really require ( as a group boaters are fractured into many groups, usually determined by the boat builder name such as Sea Ray owners Club , which marina or yacht club you belong to), every one has an opinion or free advice. Quite often this advice comes from industry outsiders and people who believe they have the answer. This not only makes things confusing but is often incorrect leaving the most important, accurate information not presented to the boater. In this industry there should be as much information as possible, based on fact. Which should be available to you when making decisions about boat purchases or boating related services.
Boat Nut Media wants to be your go to location for unbiased boating information, however we NEED your input to be sure we are providing boat owners and potential boaters with the information and training that makes sense to you. Without YOUR input we are just another boat media outlet that no one relies on to become informed, with no trust. It is important that any information or training is put in terms that the boater can easily understand. Our goal is to connect with boaters through social media relationships unlike other boat media outlets. For example, " Power Boat TV" with its 25 years on network television, and only 858 likes on their Facebook page. I was not shocked by this number, but when you consider that they are unchallenged you would assume they are doing something right, are they that far off the mark of the boaters interest?
Reviews for example, I have not seen or read one yet that is a true representation of what a review is meant to be. Wouldn't it be great to have a "Top Gear" type of presentation. No fear of telling how it is, good, bad or just crap. When you consider what you the consumer spend on your boat purchase, not to mention what is spent to maintain and enjoy your boat. I would think there would be a market for an honest, fact based format. The question " is there enough interest by boaters"? the industry generally says no.
Topics for this new web based media outlet could be boating safety, regional laws, destinations in your boating region (an example would be on lake Ontario where you can take in a play by boat), international border crossing (how the laws affect you). Real Reviews! We will even come out to your boat if you would like to have us on board (drive and review every boat possible). Hot Topics such as surveys, and service. How To advice that can actually be followed even if its just for you to understand what your paying for. (Which will be available on line for download specific to your boat). The ability to ask a question of your choice (there are no stupid questions) and get quality answers. Information about planned development( such as what's going to happen at Ontario Place and what will happen to the marina), and much more.
The only way Boat Nut Media will gain traction is if you the boat owner or new boater get involved. We have to prove to the industry that they are not listening or providing the content you need, so please respond with your thoughts to Boat Nut Media at our Email boatnutmedia@gmail.com , Twitter or on Facebook. Just drop us a comment good or bad or ask us a question. Boat Nut Media thanks you for your time.
Director of Education Programs 2015
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