Digital media in the boating industry

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 Why develop digital media?

Boating TV, Boat Nut TV by Boat Nut Media a you tube channel?

We have been working on this idea for two years now, and finally the topic is getting some press! So what will the Boat Nut TV You Tube channel and mobile application be about and will it work?

We already know that there is a strong interest in boating in Ontario and through out Canada. By utilizing this digital medium we will only capitalize on this interest. According to an article regarding digital  video media in Boating Industry "this idea pours fuel on the fire" in other words, interest goes off the chart. After all we just finished a record setting boat show in Toronto. What better time than now? Our market is growing, and where are boaters going to become informed? The internet, through boating groups and clubs, where feed back is being passed direct from boater to boater? Some of this consumer advice is discriminatory and all together incorrect. The amount of advice that is passed from one boater to another is huge! Large areas of these sites are dedicated to advice on products ranging from boats to accessories. As a matter of fact the boat builders have built and supported many of these sites and have the ability to track and use the data captured.

So what happens if we do educate boaters and they don't like what they find out. This could happen however this should not create any obstacles.  This feedback will lead to an increase in product development, creation of better boater friendly systems and improved service, better for all boaters.

According to the same article ,
Fact* more than 90%of boaters are going on line during the buying process
Fact* by 2017 74%of all internet consumption will be video based according to research from Invodo
Fact* those using video the right way in today's boat selling market are killing it on their market

The viewership numbers are more impressive 539,436 minutes of viewing, this is one salesman, one dealer, spectacular when you look at it this way. More than 24 hours of viewing in a 24 hour period This can be achieved by a dealership running their own ads. What can be done by  Boat Nut Media when we launch an entire online network of programs, with the ability to tailor it to boaters needs and questions. Not just boat sales, but responding to boaters needs covering the whole boat ownership genre. Boat Nut Media will not be a traditional half hour or one hour program giving a splattering of fast moving, half informative segments. It will run 24/7 ( unlimited potential) allowing for detailed information to be delivered and reviewed on demand.

 With technology in the boat industry out pacing us, this format will allow for extended topical discussion. Providing valuable details boaters will truly be able to use. Boat Nut Media will have an unlimited topic pool to choose from so we satisfy all boaters questions and needs. Boat Nut Media will be sure we are meeting these goals by continually monitoring feed back from viewers and industry partners. We want to maintain a point of presence in the boating community. This will be achieved by having our network provided to yacht clubs, marinas or business establishments that cater to boaters we provide the set up and equipment. They receive, dedicated  boating entertainment for their members or patrons. In Ontario there are at least 82 Commercial Ontario Marinas with websites "Ontario Yacht Clubs" and hundred's of established business's such as bars, restaurants, chandlery stores, gas bars etc.


Our you tube channel will not be plugged up with commercials. Boat Nut Media has decide to work with a select group of partners from the industry, companies who demonstrate legitimacy in wanting to educate and connect with their customers. Boat Nut Media and all its partners must maintain integrity in all of the segments that are presented to boaters. Using this digital media will mean thinking outside of the box, and maintaining non bias opinions refusing to base these opinions on advertisers or financial contributors. Boat Nut Media will also be placing and providing live web cams at some of the busiest boating locations and destinations in Toronto for 2015 with plans to expand this to all boating communities in Ontario as soon as possible. Of course we will be providing weather and boating related news. Being a boating based network we will be creating our programs to be as entertaining as they are educational (every boater has a great story to tell). Our first step will be to introduce you to our crew, we all love boating and we are all boat nuts

Boat Nut Media is looking forward to launching this program in April 2015! If you have any input we would be happy to hear from you. Can you see the opportunity?
                            WE   WILL   MAKE   A   BOAT   NUT   OUT   OF   YOU  !!

Thanks to - Boating Industry
How to Generate More Leads and Sell More Boats
Matt Sellhorst   2015
BoatDealerProfits.com

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Copyright 2015 © Boat Nut Media, Toronto, Ontario. All rights reserved. No part of this information/publications may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to photocopy, magnetic, or other record, without prior agreement and written permission of the publisher, Boat Nuts Media ©™ No liability is assumed with respect to the information provided.